Private Labeling – A Great Way to Build Your Brand
The Retail Contractor Coalition was formed in February 2008 and has enjoyed steady growth ever since.
It’s an alliance of independent contractors who want to promote their brand vs. those of the manufacturers – and other groups – whose brands they install, service, and repair. The Retail Contractor Coalition makes private labeling easy. It’s turnkey, automatic, and painless.
According to Steven Miles, owner of Jerry Kelly Heating & Air Conditioning, “The biggest surprise you will have about private labeling is in how well it will work out. We’re 99% private label and I’m not looking in the rear view mirror. It was without exception one of the best decisions we’ve ever made.”
WHAT IS PRIVATE LABELING?
Participating contractors receive the same technical and field support you’re now receiving from your manufacturers, distributors, franchise group, and so on. Pricing and terms are negotiated locally, and your liability remains unchanged.
The only thing that changes is the brand. It will be yours, and yours alone.
Here are additional benefits to consider:
Less Price Competition
Private labeling makes it impossible for homeowners to lure contractors into a reverse auction for the sale and installation of the identical products using the same brand.
Your A company’s brand is the only brand you own, the only brand that can’t be taken away, and the only brand that can’t be offered to a competitor.
When consumers look at the brand name on a furnace or air conditioner and see your logo and local contact information, that’s who they’re going to call. Private labeling locks customers in for the life of the product, no matter who happens to own the home.
The companies that private label report greater bottom line profits because they are no longer paying for manufacturer brand building, dealer meetings, and incentive trips. The savings fall to the bottom line.